
Startups: Early Strategies for Success
February 11 @ 7:00 pm - 9:00 pm
This is a hybrid in-person and online event. Pre-registration is required for either.
For many startups, the focus is often on rapid developmentābuilding fast and launching products quickly. However, the harsh reality is that countless startups fail not because of poor technology but due to a lack of clear market positioning, audience targeting, and product differentiation.
This presentation will explore why developing a marketing and product strategy early is critical for a startupās survival and growth. From narrowing down a market niche to defining a unique selling proposition, weāll break down essential components that shape a startupās long-term success.
Elena Gostrer will draw from her real-world startup experiences by highlighting common pitfalls such as misaligned product-market fit and wasted resources on solutions no one needs. Attendees will gain insights into how strategic planning saves time and money, accelerates scaling, and reduces the risk of costly pivots down the line.
Whether youāre a developer, product manager, or startup founder, this presentation will offer practical takeaways to rethink your approach to ensure your startup is guided by more than just code.
Speaker(s): Elena Gostrer,
673 South Milpitas Blvd., Milpitas, California, United States, 95035, Virtual: https://events.vtools.ieee.org/m/457738